Nicole Parlapiano is the Chief Marketing Officer at Tubi and has brought heart to the brand by
reshaping Tubi’s narrative from the ground-up. Parlapiano dove deep into the free streamer’s
many audience communities online – from Reddit horror threads to TikTokers engaged with
Black Cinema – developing a rich sense of what the brand means to its fans. Her insight – that
Tubi offers each and every viewer a personalized content journey, without judgment around
what they’re watching – has translated into award-winning marketing campaigns and a rally cry
for employees.
In her time with the company, Parlapiano has been recognized on Variety’s Power of Women in
Hollywood List and as one of Ad Age’s Leading Women for 2023. A testament to her work,
Tubi’s inaugural Super Bowl ads have won or been shortlisted for a dozen awards to date
including the Super Clio Award and five Cannes Lions.
Parlapiano joined Tubi from Tinder where she spent 2 1⁄2 years as the VP of Marketing for North
America. Before Tinder, Parlapiano was the Head of Marketing at WeWork for US, Canada, and
Israel where she ran all B2B and B2C marketing for the region. She initially joined WeWork to
build and establish the global growth marketing team. Prior to WeWork, Parlapiano was an
executive at VaynerMedia where she oversaw account strategy for Anheuser-Busch, JPMorgan
Chase, L’Oreal, and Sprint.
Parlapiano has an MBA from USC and an MS from Fordham University.
