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Did you miss our special Australia edition?
To celebrate the expansion of VaynerMedia APAC into Australia, we hosted a special Aussie edition of Marketing for the Now! Watch as 6 of Australia’s top marketers joined Gary for 1:1 conversations to answer the question, “How do you breed a culture of fast decision-making?”
- Optus, CMO, Melissa Hopkins
- Insurance Australia Group (IAG), CMO, Brent Smart
- Canva, CMO, Zach Kitschke
- Samsung, CMO, Josh Grace
- Tourism Australia, CMO, Susan Coghill
- The Iconic, CMO, Alexander Meyer
featuring an impressive lineup of speakers
In January 2020 Optus was recognised as Australia's strongest brand (Brand Finance) and was awarded 'Mumbrella Marketing Team of the Year'. In November 2020 Melissa was named #3 in CMO50 2020.
Melissa has extensive global experience working across a range of brands and sectors on both client and agency side. Melissa was Global Head of Brand for Vodafone in London and previously led brands such as Absolut Vodka, the British Army, Nestle and Fujitsu. Melissa has lived and worked across Europe, Asia Pacific, the U.S. and the Middle East.
Melissa has been a guest lecturer at London School of Economics; a contributor to Fast Company Magazine and a mentor to various U.S.-based start-ups. She is also a strong advocate for mental health and sits on the board of batyr.
Previously, Brent spent 20 years in the advertising business, rising to CEO of Saatchi & Saatchi New York and leading the New Zealand Agency of the Decade, Colenso BBDO.
Originally from Melbourne which explains his love of Aussie Rules footy, Brent lives in Bondi with his wife and 3 sons who don’t love Aussie Rules footy quite as much.
As Tourism Australia’s Chief Marketing Officer, Susan is responsible for driving the organisation’s global brand and marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive domestic and international marketplace. Together with a team of passionate marketers across the globe, Susan is committed to helping Australian tourism bounce back as quickly as possible from the impact of COVID-19.
Having worked across product management, communications and human resources before establishing the global marketing function, Zach now oversees all of Canva’s international brand and growth efforts, from product marketing to PR & communications, affiliate & performance marketing, content marketing, brand & creative development.
Prior to this he ran marketing across Asia for Abbott Labs out of Singapore. His earlier career flourished in advertising, before his move client side. During this time Josh rose to become a part of Leo Burnett Sydney’s executive team, whom The Won Report recognised as a top 10 agency in the world.
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