Join us for our FIRST Marketing for the Now in 2023!
On January 30, 12-1pm ET, we’ll be welcoming top brands and marketing leaders to share their hot takes and predictions for 2023.
Featuring…
- Lauren Fritts Chief Corporate Affairs & Marketing Officer WeWork
- Maureen Kelly Founder and CEO Tarte Cosmetics
- Doug Zarkin CMO Pearle Vision
- Kate Brady Senior Director, Next Gen D2C, Head of Next Gen D2C Connections & Innovation PepsiCo
- Lindsay Kaplan Co-Founder and Chief Brand Officer Chief
What is Marketing for the Now?
Our content series designed to give business leaders, marketers, influencers and culture shapers a ‘view in’ on what they need to be thinking about and how to take action right NOW.
More about our
speakers
Kate is a seasoned marketing veteran with over 20-years media and marketing experience, 12+ of those years within PepsiCo. Kate now leads Next Gen D2C Consumer Experience and Direct Digital Marketing Capabilities, a newly formed team within PepsiCo’s global Strategy and Transformation organization driving growth for PepsiCo through the lens of consumer data and experiences.
Kate’s team is responsible for creating value and enabling consumer centricity through current and next generation platforms by delivering meaningful consumer experiences through direct consumer engagement and activation across a connected direct-to-consumer network. A key part of this work is driven through the establishment of PepsiCo’s Web3 & Metaverse Center of Enablement, leading the coordination and global strategy development across all PepsiCo sectors.
Prior to this role Kate has worked across PepsiCo’s global portfolio of brands driving media strategy, investment, innovation and partnership development.
Kate lives in Mahopac, NY with her husband Ryan and 2 daughters Ava (15) and Liv (13).
Kate’s team is responsible for creating value and enabling consumer centricity through current and next generation platforms by delivering meaningful consumer experiences through direct consumer engagement and activation across a connected direct-to-consumer network. A key part of this work is driven through the establishment of PepsiCo’s Web3 & Metaverse Center of Enablement, leading the coordination and global strategy development across all PepsiCo sectors.
Prior to this role Kate has worked across PepsiCo’s global portfolio of brands driving media strategy, investment, innovation and partnership development.
Kate lives in Mahopac, NY with her husband Ryan and 2 daughters Ava (15) and Liv (13).
Prior to Gallery Media Group, Chris was Executive Vice President of Brand Partnerships at Group Nine Media (POPSUGAR, The Dodo, Thrillist, NowThis & Seeker) where he drove record breaking growth as well as profitability for the first time in company history. Chris helped champion major new IP expansion through monetization efforts as well as multicultural strategies to drive deeper connections for Group Nine’s top advertisers. Before Group Nine Chris led sales where he helped cement POPSUGAR as the leader in women’s lifestyle and one of the first publishers to coin ‘content to commerce’. Chris was instrumental in leading key new revenue streams such as POPSUGAR’s successful PlayGround franchise as well as various consumer licensing partnership’s with Fortune 500 brands. Chris was on the management team of two successful exits in the last few years from POPSUGAR’s sale to Group Nine Media and most recently the acquisition of Group Nine Media to Vox Media earlier this year. Chris also has served in various sales roles at The Walt Disney Company, AOL, & Mode Media (previously Glam Media).
Passionate about teams, talent and culture, as well as the redefinition of brands in categories such as; health and wellness, fashion, beauty, entertainment and hospitality, Doug Zarkin’s approach to building brands through “thinking human” has generated a proven track-record of results across a variety of verticals and earned him placements on several “top marketers” lists and industry awards. A consumer champion, brand storyteller, influencer within the c-suite and critically at the associate level, Doug is a skilled executive in not just developing but implementing strategic change and innovation throughout even the most complex organizations structures. Beginning his career in advertising, Doug led diverse product lines in the CPG, retail and entertainment space at a variety of leading advertising agencies. In 2002, Doug went client-side, joining Avon Products, Inc. as their Director of Marketing and Creative Services launching their young women’s brand names mark. Doug continued his track record of building brands, maturing the Victoria's Secret Pink brand from test market to a $400 million national brand as their Vice President of Marketing. He went on to multiple roles at global apparel companies Warnaco and Kellwood. In 2012, Doug joined EssilorLuxottica as their Vice President & Chief Marketing Officer for Pearle Vision where he is currently responsible for their global optical franchise business. His work leading the brand transformation of Pearle Vision has helped to propel it atop Entrepreneur Media Top 500 Franchise Brand list, solidified its rank among the Top 10 most profitable franchise brands alongside mega brands McDonald’s and Dunkin’ and is currently the subject of a Harvard Business School case study on brand rejuvenation.
Maureen Kelly started tarte with a dream of developing good-for-you beauty that’s never boring. Founded out of her 1-bedroom, NYC apartment with her friends & family as ‘employees’ getting paid in pizza, Maureen launched her very first product! Just like that, tarte was on the map and she started building an incredible team, and moved into a real office which they quickly outgrew & now have an amazing group of people behind the scenes that have truly become family. Fast forward 20 years to a full assortment of award-winning formulas tarte doesn’t plan to stop learning and growing.
Lindsay Kaplan is Co-Founder and Chief Brand Officer of Chief, the most powerful network of women executives in the world. Prior to founding Chief, Lindsay spent the majority of her career leading marketing for high-growth startups, including Casper, which transitioned from a mattress product company to a beloved global sleep brand under her leadership. Lindsay has been named one of Business Insider's Most Innovative CMOs in the World and one of Ad Age’s Leading Women.
