Watch our latest show!
During our April edition of Marketing for the Now, our speakers dove into the question, “What are your hot takes for 2022?”.
Rob joined Unilever in 2002 as a brand marketer, managing a number of the company’s iconic brands, including Dove and Axe, and driving award-winning branding campaigns.
Prior to joining Unilever, Rob worked in brand marketing for PepsiCo’s Taco Bell and for various communication agencies, as well as two start-ups.
He holds a B.A. in political science from the University of Wisconsin at Madison and an M.B.A. from the Olin School of Business at Washington University in St. Louis.
Kevin currently serves as Chief Marketing Officer (CMO) of The Fresh Market gourmet specialty grocery chain headquartered in Greensboro, NC privately owned by Apollo Global. As CMO he is responsible for enhancing the brand’s competitive positioning, multi-channel media and marketing strategy and working closely with merchandising on the menu and product innovation strategies. This work includes continuously refining current brand positioning, increasing new media and social marketing weighting/effectiveness, creating fresh news and activation across all consumer touch points, with enhanced product innovation, meal solutions, eCommerce, loyalty programs and calendar planning.
Prior to The Fresh Market, Kevin was Chief Marketing Officer (CMO) for Natural Grocers a rapidly growing natural and organic retail grocery chain operating 160 stores in 20 states reporting to the Chairman of the Board of Directors. In four short years, he led transformational change across marketing, company culture and digital innovation resulting in strong business growth including 12 straight quarters of positive sales and traffic comps and Natural Grocers being recognized as one of the World's 20 Fastest Growing Retailers of 2018. Under his leadership, membership in the (N)power Loyalty Program grew over 500% to 1.3 million and the Natural Grocers' marketing team created four original marketing concepts that have been awarded U.S. Trademark Patents.
Prior to Natural Grocers, Kevin served as President of KMMP Media Group a social media business development firm serving start-up MarTech companies, SVP Chief Marketing Officer (CMO) of ABC Radio Networks, VP National Marketing Pizza Hut, VP Management Supervisor for the Subway Restaurant business at Publicis/Hal Riney, Field Marketing Manager Coca-Cola USA, National McDonald’s advertising account executive at Leo Burnett USA.
Kevin is a member of the select CMO Masters Circle of the Association of National Advertisers (ANA) focusing on global growth challenges of the world’s leading brands. He has served in leadership positions on several non-profit boards including The West Point Society of Denver as VP Admissions and President of The First Tee of Dallas Board of Directors. He has received numerous awards in business and in the military including Corporate Executive of the Year by the American Diabetes Association of New Jersey and two Meritorious Service Medals from the US Army.
A graduate of the US Military Academy at West Point, Kevin lives in Greensboro with his wife and daughter and his son recently graduated from West Point, Class of 2020 and is currently serving as a Field Artillery Second Lieutenant in the U.S. Army.
Under Harwood’s leadership, PureWow grew to become a leading digital publisher for women. Having raised significantly less venture capital than his peers, he was able to build a highly profitable company in a crowded women’s media space. He built a special culture grounded in kindness, empathy, and passion with an unprecedented employee retention rate from 2014-2018. Harwood steered the ship through a highly successful acquisition by Gary Vaynerchuk in 2017.
Special 2 hr TikTok Edition!
What were your biggest challenges and victories of 2021?
What adjustments will you make as a leader heading into 2022?
What’s the latest for creators and communities?
How do you create and sustain an entrepreneurial culture?
How do you figure out what makes customers tick?
How do you stay close to culture?
How to embrace accelerated transformation
What are your predictions for the rest of 2021?