Our September edition of Marketing for the Now focused on the question, “How do you create and sustain an entrepreneurial culture?” Listen in as Gary and other VaynerX leaders chat 1:1 with top CEOs, founders and marketing experts as they share tips we’ve never heard before!
Mark-Hans was Harley-Davidson’s first CMO from 2007-2015, and led the creation of their first electric motorcycle and #1 share position with all demographics.
At General Motors he led the creation of GMC Professional Grade, and the resurgence of Pontiac, including two Cannes Gold Lions.
Mark-Hans was an inductee in the American Advertising Federation's Hall of Achievement in 2006.
What's one thing most people don't know about you?
- Taught pygmies in the Congo how to sing YMCA
What's the best piece of advice you've received when starting your career?
- Your perceived value and opportunities rest with your bosses’ boss
Tell us your motto: What got you here won’t get you there
On a dessert island: SPF lotion, lip gloss (yep), and smokehouse almonds
Lauren is a consumer brand strategist, an award-winning marketer, a chief operating officer, and a technology startup investor and advisor. Lauren was invited by Walmart’s CEO to join the Board of Disruptors, their first-ever Innovation Council.
A pioneer in the tech space, Lauren was the first Black woman to start an early-stage venture capital fund, as a founding partner and managing director at Gen Y Capital Partners. She has advised and invested in over 40 startups, which have generated over $1 Billion in revenue.
She serves on the Board of Directors at CoSign and LIQS. She is also the Founder and CEO of LMB Group, a strategic marketing and brand advisory company driving consumer connection and brand innovation for companies including J.P. Morgan Chase, Cover Girl, Brooks Brothers, Bumble and Bumble, and HSN.
Lauren is also the Lifestyle Expert on the Tamron Hall Show, a nationally syndicated daytime talk show on ABC, produced by Disney, where she serves as the Host of TamFam Deals, combining her love of luxury, product innovation and affordability to share exclusive deals on must have products.
Under Harwood’s leadership, PureWow grew to become a leading digital publisher for women. Having raised significantly less venture capital than his peers, he was able to build a highly profitable company in a crowded women’s media space. He built a special culture grounded in kindness, empathy, and passion with an unprecedented employee retention rate from 2014-2018. Harwood steered the ship through a highly successful acquisition by Gary Vaynerchuk in 2017.
Zach spent over nine years serving as a leading agent in the Speakers Department at Creative Artists Agency (CAA) working with the world’s most recognizable talent from entertainment, sports, business and politics. Nadler also established a leading comic convention practice, and developed tours including “AC2 Deep Talk and Shallow Tales with Anderson Cooper and Andy Cohen.”
His journey representing talent began in 2007, as Vice President of Sports & Entertainment Marketing for Premier Management Group, representing Olympians during the 2008 Summer Olympics in Beijing, where his clients brought home over 20 gold medals.
A graduate of New York University, his career began working in operations for the Celebrity Players Tour, coordinating international golf tournaments featuring celebrities and raising millions of dollars for nonprofits.
A native of Longmeadow, MA, Zach resides in New York City with his wife, daughter, their puppy Lucy, and his hundreds of classic vinyl records.
