Did you miss our FIRST Marketing for the Now for 2023?
We hosted a conversation with the top brands and marketing leaders to get their hot takes and predictions for 2023. Check it out now!
- Lauren Fritts Chief Corporate Affairs & Marketing Officer WeWork
- Maureen Kelly Founder and CEO Tarte Cosmetics
- Doug Zarkin CMO Pearle Vision
- Kate Brady Senior Director, Next Gen D2C, Head of Next Gen D2C Connections & Innovation PepsiCo
- Lindsay Kaplan Co-Founder and Chief Brand Officer Chief
- Austin Sprinz, Lifestyle Creator
What is Marketing for the Now?
Our content series designed to give business leaders, marketers, influencers and culture shapers a ‘view in’ on what they need to be thinking about and how to take action right NOW.
More about our
Kate’s team is responsible for creating value and enabling consumer centricity through current and next generation platforms by delivering meaningful consumer experiences through direct consumer engagement and activation across a connected direct-to-consumer network. A key part of this work is driven through the establishment of PepsiCo’s Web3 & Metaverse Center of Enablement, leading the coordination and global strategy development across all PepsiCo sectors.
Prior to this role Kate has worked across PepsiCo’s global portfolio of brands driving media strategy, investment, innovation and partnership development.
Kate lives in Mahopac, NY with her husband Ryan and 2 daughters Ava (15) and Liv (13).
Watch our latest episodes
A look back on 2022!
Platforms & Culture
Cracking the Code on Speed & Agility
Special B2B edition
Modern-day community building
What are your hot takes for 2022?
NFTs: State of the Union!
Special 2 hr TikTok Edition!
What were your biggest challenges and victories of 2021?
What adjustments will you make as a leader heading into 2022?
What’s the latest for creators and communities?
How do you create and sustain an entrepreneurial culture?
How do you figure out what makes customers tick?
How do you stay close to culture?
How to embrace accelerated transformation
What are your predictions for the rest of 2021?