Watch our latest B2B episode!
For the first time ever, our last episode of Marketing for the Now focused on B2B and how to build brand AND business with top industry experts.
Featured speakers include…
- Jim Stengel, President & CEO, The Jim Stengel Company
- Ty Heath, Director, Market Engagement, The B2B Institute, LinkedIn
- Jesse Purewal, SVP, Head of Brand, Qualtrics
- Siddharth Taparia, Global Chief Marketing Officer, JLL
- Jennifer Chase, EVP and CMO, SAS
- Michael Roberts, EVP & CMO, MetLife
- Emily He, Corporate VP, Business Applications, Microsoft
What is Marketing for the Now?
Our content series designed to give business leaders, marketers, influencers and culture shapers a ‘view in’ on what they need to be thinking about and how to take action right NOW.
More about our
speakers
Ty is Director, Market Engagement, The B2B Institute at LinkedIn. Ty is passionate about connecting people with information needed to make intelligent decisions, studying the future of B2B marketing and decision making. An award-winning marketer, speaker and two-time Olympic Trials qualifier in the 800 meters, Ty is a top 50 B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion. Marketers benefit from Ty’s marketing experience at Google, consulting within IBM and leading her own B2B consulting practice. Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives and experts.
Jesse Purewal is a strategist and storyteller who builds purpose-driven brands and activates them to drive growth – at scale – through modern marketing, unfiltered creativity, and experiential innovation. He is currently the Global Head of Brand at Qualtrics, where his team is defining the category of Experience Management and building a brand around Improving the Human Experience. He is also the host of the Breakthrough Builders podcast, a Qualtrics-sponsored show that invites people whose passions, perspectives, and instincts have impacted the world to share their stories. Prior to Qualtrics, Jesse was a Partner at brand consultancy Prophet, where he worked with clients in SaaS, IoT, cloud, mobility, AI, business services, and DevOps, and launched transformative brands like T-Mobile’s Uncarrier, Intel’s Amazing, and Amazon’s Amazon Business.
Executive Vice President and Chief Marketing Officer Jennifer Chase leads the company’s data-driven marketing strategy for global brand awareness, demand generation and customer engagement. She is responsible for brand strategy and activation, product and industry marketing, go-to-market teams, analyst relations, communications, creative, paid media, digital marketing, events, customer contact centers and executive briefing centers. Her 20-year journey at SAS spans both marketing and R&D. And her hands-on experience using SAS technology shaped her belief that carefully curated data, intelligently applied analytics and curious minds drive the best customer experiences.
Emily He is a Silicon Valley technology executive with experiences leading go-to-market functions in both private and public companies, including Microsoft, Oracle, Saba Software (now Cornerstone OnDemand), and DoubleDutch (now Cvent), and Siebel Systems (now Oracle). She has over 20 years of experience in technology companies that span Customer Experience (CX), Human Capital Management (HCM), Enterprise Resource Planning (ERP), and Supply Chain. She has product development, marketing, and sales expertise, having served customers across the financial services, retail, healthcare, pharmaceutical, public sector, and media and entertainment industries.
Currently, Emily is the CVP of Business Apps at Microsoft, responsible for developing global GTM strategy and catalyzing business growth for Microsoft Dynamics 365 and the Power Platform. Prior to joining Microsoft, Emily served as the SVP of Marketing, responsible for global GTM strategy, brand awareness, and demand generation for Oracle Cloud Human Capital Management. She has served as the Chief Marketing Officers in two high-growth SaaS businesses, leading all aspects of global marketing strategy and execution and working closely with the CEO and the Board of Directors.
Emily is known as a thought leader on topics such as digital transformation, customer experience, future of work, and inclusive leadership, and passionate about using technology innovations to solving real-world problems and transforming industries. You can find her perspective in a variety of business and technology publications and media outlets, including BBC, CNBC, The Economist, Fortune, The Financial Times, Forbes, Fast Company, New York Times, and Harvard Business Review. She is a champion of advancing women and minorities in the workplace, frequently speaking at conferences or participating in employee resources groups and non-profit organizations.
Emily holds an MBA from Stanford Graduate School of Business, and attended colleges in both China and the U.S.. She has native fluency in both English and Mandarin Chinese, having lived and worked in both Asia and the U.S. and had extensive experiences supporting businesses and customers around the globe.
Michael Roberts is MetLife’s chief marketing officer and a member of the company's Executive Leadership Team. In this role, Roberts leads Global Brand and Marketing with responsibility for designing modern, value-driven marketing solutions to help MetLife build remarkable and enduring customer relationships and successfully execute on its strategy.
Prior to joining MetLife in 2021, Roberts was a principal at The Vanguard Group and chief marketing officer for Vanguard’s Retail Investor Group, the company’s direct-to-consumer business. Before joining Vanguard in 2018, Roberts was chief marketing and digital strategy officer for Bank of America Merchant Services, the third-largest merchant services business in the world at the time. Previously, Roberts spent four years in various marketing roles at TIAA. He has also held various positions at Citigroup, AlixPartners, Capgemini, and Ernst & Young.
Roberts holds a B.A. in music from Dartmouth College and an M.M. in voice from Boston University.
Jim Stengel is President/CEO of The Jim Stengel Company. Jim is widely known for his leadership in the brand-purpose movement, and for his commitment to building leading-edge marketing capabilities. A prolific writer, speaker and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, and Unleashing the Innovators: How Mature Companies Find New Life with Startups. He is also host of The CMO Podcast, a Senior Fellow at Northwestern|Kellogg, a speaker with the Washington Speakers Bureau, advisor to several companies, and the former Global Marketing Officer of Procter & Gamble. Jim is a former member of the Board of Directors for AOL and Motorola, and currently serves on the Board of BERA.
