We celebrated our 25th episode

On July 22 from 12 – 1pm ET, we celebrated our 25th episode of Marketing for the Now with a special show dedicated to answering the question, “How do you stay close to culture?”

Watch Here


  • Liam Payne, Recording Artist
  • Hain Celestial, CEO, Mark Schiller
  • Logitech, President and CEO, Bracken Darrell
  • McDonald’s U.S, Chief Marketing and Digital Customer Experience Officer, Morgan Flatley
  • thredUp, President, Anthony Marino
  • United States Tennis Association, Managing Director, Kirsten Corio (interviewed by VaynerNFT President, Avery Akkineni)

What is Marketing for the Now?

Our content series designed to give business leaders, marketers, influencers and culture shapers a ‘view in’ on what they need to be thinking about and how to take action right NOW.

new episodes every month

More about our


Recording Artist

Liam Payne

Liam Payne joined One Direction aged just 16 after appearing on TV’s The X Factor with the group going on to become one of the biggest in the world. The band recorded their last performance together in 2016, after a hugely successful five-and-a-half years - 14 UK Top 10 singles, four Number 1 albums on the Billboard 200, record-breaking tours and dozens of awards - before going on indefinite hiatus.

In 2017 Liam released his debut solo single ‘Strip That Down’ featuring Quavo, which has sold a huge 11.5 million copies worldwide and has been streamed over 1.8 billion times. Other smash hit singles followed including ‘Polaroid’ which sold three million copies, ‘Familiar’ with J Balvin which spent 16 weeks on the UK singles charts and has been streamed over 232 million times on Spotify alone, and ‘For You’, his UK Top 10 hit and duet with Rita Ora which was featured on the ‘Fifty Shades Freed’ official soundtrack and spent 17 weeks in the UK chart. In October 2019, Liam released the Christmas song ‘All I Want (For Christmas)’ – his first ever festive track. He released his eagerly-anticipated debut album, ‘LP1’, in December 2019 on Capitol Records.

Last year he released the singles ‘Midnight’ with Grammy-nominated artist Alesso and ‘Naughty List’ in collaboration with Dixie D’Amelio. He also launched a series of online shows with ticketing platform Veeps. The series was started during the pandemic lockdown as a way for Liam to continue to engage with his fans all around the world – maintaining human connection while also creating a fun and intimate experience. The unique live shows proved to be a huge hit with Liam’s fans with more than 150,000 viewers tuning in – equivalent to three stadium shows.

Earlier this year, he performed at the BAFTAS with a special world-first AR performance of ‘Midnight’ and co-hosted his own football/music podcast, FIFA PlayOn. He also continues to support and work with The Trussell Trust and UNICEF. Platinum-selling Liam has sold more than 23 million singles and over three million albums as a solo artist. He has been streamed a huge total of 5.1 billion times.


Anthony Marino


Anthony serves as President of thredUP and is responsible for marketplace supply and demand growth. He directs the company’s consumer-facing initiatives that are inspiring a new generation of consumers to think secondhand first. Before thredUP, Anthony spent seven years serving directly under Sir Richard Branson’s Virgin Group. He led the creation of multiple Virgin businesses, including the Virgin Hotels Group, where he served as CEO. Prior to joining Virgin, Anthony was a Principal at Venrock, where he worked closely with start-up founders to develop highly-disruptive products and scale their businesses through periods of rapid growth. Anthony earned an AB, magna cum laude, from Princeton University where he was a Rhodes Scholar national finalist, and an MBA from Harvard Business School.
United States Tennis Association

Kirsten Corio

Managing Director

Kirsten Corio is the Managing Director of Ticket Sales, Broadcast and Digital Strategy for the USTA. In this role she is responsible for three of the most significant lines of business associated with the US Open; ticket and hospitality sales and operations, international broadcast partnerships, and US Open digital platforms. Prior to joining the USTA, Kirsten spent 15 years at the NBA, working with teams to optimize all aspects of team business results. Corio hails from Woodstock, NY, resides in Tenafly NJ with her husband, two children and two cats.

Avery Akkineni


An Ex-Googler with a passion for digital marketing; Avery is currently helming VaynerNFT, a venture created to help the world's leading intellectual property owners navigate the wild and wonderful world of NFTs. Avery previously led VaynerMedia's expansion into APAC, growing a team from 0-150+, opening offices in Singapore, Bangkok, Tokyo, and Sydney, and awarded SEA Independent Agency of the Year, within 2 years. Prior to joining Vayner, she spent six years working at Google, in both Silicon Valley and New York City.
McDonald's US

Morgan Flatley

SVP & Chief Marketing and Digital Customer Experience Officer

Morgan Flatley has a reputation for her strategic vision and building iconic brands. Combining
her curiosity for consumer insights and passion for creative, Morgan has built award-winning
marketing campaigns responsible for driving connections with consumers and growth for
multiple global brands.

As a member of the McDonald’s US Leadership Team, Morgan plays an integral role in
advancing the company’s customer growth strategies. Since joining McDonald’s in May of 2017,
Morgan built the capabilities and processes to put digital, data and insights at the heart of all
marketing programs. In 2020, Morgan led McDonald’s to find their brand voice by unleashing
world-class creative, accelerating the power of social media and protecting big ideas. This
approach led the record-breaking Famous Orders campaign that accelerated business
momentum and landed McDonald’s #2 on Ad Age’s 2020 Marketers of the Year List.
Morgan has been recognized as #41 on Forbes’ World’s Most Influential CMOs List, one of Ad
Week’s “30 Most Powerful Women in Sport,” named Chicago Advertising Federation’s “2016
Advertising Woman of the Year,” and was awarded Adweek’s 2015 Grand Brand Genius the
publication’s most prestigious award.

Morgan is a graduate of Dartmouth College and Harvard Business School. She is a 2017 Henry
Crown Fellow of the Aspen Institute and a member of the Aspen Global Leadership Network.
Morgan currently resides in Chicago with her husband and three children.

Hain Celestial

Mark Schiller


Mark L. Schiller is the President and Chief Executive Officer of The Hain Celestial Group (Nasdaq: HAIN), a global organic and natural products company representing more than 40 leading and well-known brands sold in 75 countries, including Celestial Seasonings®, Sensible Portions®, Earth’s Best®, The Greek Gods®, Alba® and Hartleys® among others. Mark, who oversees more than 4,000 employees across North America, Europe, Asia, and the Middle East, has engaged The Hain Celestial Group global workforce by providing more opportunities for training, career advancement, and access to senior management.

Stay in the know

Subscribe for updates on upcoming episodes.