A Board/ Director level marketer and commercial transformation leader. Reporting into the Chief Commercial Officer & CEO and sitting across the Commercial Leadership and Extended Leadership teams. Extensive experience in the travel industry, ex Virgin Atlantic (17 years working across the marketing, comms, operations, and customer experience suite), and a recent entry into the cruise industry (18 months) with Celestyal. I was brought in to reimagine the marketing department and customer experience, as well as refresh the brand for a new audience and offering (new fleet). Creative and Comms agency experience.
I currently lead four main business domains:
– Brand (Strategy & Implementation)
– Marketing (Strategy, Operations, Agency village, B2B/ B2C/ B2B2C, E2E Content)
– PR & External Communications (Public Relations, Corporate Comms, Organic & Owned Social Media)
– Customer Experience (Strategy, Service Design, Brand Moments
Extensive experience leading marketing, brand, communications, and business change teams in multiple industries, including travel, aviation, pharmaceutical, FMCG, finance and boutique communications agencies and consultancies. I am a driven and customer orientated leader, known for high impact delivery. I lead from the front, with a strategic outlook and deliver value through building strong working relationships and a curious mindset.
