Anna-Karin Loureiro is the new CMO at Alexander Wang, where she’s leading the charge to rewrite the playbook for modern luxury. She joined the brand following a high-impact tenure at Calvin Klein where she oversaw brand strategy and digital transformation that doubled the company’s market cap and led it be the #1 brand in global luxury consumer engagement (Business of Fashion Brand Magic Index, 2024).
Her career spans editorial, agency, and hyper-growth startups—launching at Vice and Italian Vogue, then building brand worlds for Prada, McQueen, Vera Wang and Balenciaga in the early years of digital. As the first Head of Brand at Outdoor Voices, she helped drive the company’s cult status to its highest point of valuation.
Born in Brazil and raised across multiple cultures, Anna-Karin brings international fluency and empathy that’s essential in reaching today’s global aspirational consumer. She lives in Manhattan with her two Keeshonds.
