Benji is a globally-recognized marketing innovator and business strategist known for driving transformation and change in large, complex business environments. She’s a customer obsessed, data-driven marketer who inspires her teams to be agile, adaptable and fearless. By focusing on three levers of growth – company profile, profit and pride – Ms. Baer is able to achieve strong and consistent business results.
She is currently the Chief Marketing Officer for CBRE, the world’s largest commercial real estate services and investment firm, where she is responsible for the vision and execution of the company’s marketing strategy across its three business segments. In 2021, she led the launch of a new positioning platform “Realizing Potential in Every Dimension” which crystallized the benefits and value of the firm’s business strategy to clients, employees and shareholders. Benji’s team has grown to encompass brand, media, creative, digital, market insights, talent, product and content marketing, and events and sponsorships all focused on expanding the firm’s reputation, relationships and ultimately driving revenue by harnessing data and client insights to create market differentiation and brand leadership.
Prior to joining CBRE in July 2019, Benji held leadership positions at J.P. Morgan Chase, beginning as the firm’s first Chief Marketing Officer, Retirement Services. In this role, she developed a unified marketing platform for the bank’s complete range of corporate and consumer investment products and services aimed at catalyzing the offerings and positioning J.P. Morgan as client’s strategic partner for long-term financial preparedness.
Earlier in her career, Ms. Baer served as the Head of Americas Marketing and Communications at Legg Mason Asset Management where she launched the new multi-manager investment firm following its merger with Citigroup Asset Management. Benji’s prior roles included Director, Brand Strategy and Communications at Citigroup Asset Management and senior marketing positions at AllianceBernstein and AXA Insurance.
Ms. Baer has spoken at the Financial Communications Society, Brand Innovators, The Luminary and is a member of CBRE Women’s Network. She is a graduate of Tufts University with a degree in quantitative economics and is an active participant in the University of Michigan community.
