Brett Yormark

Co-CEO, Roc Nation Unified

Brett Yormark serves as the Co-CEO of Roc Nation Unified, and president of business operations & strategy for Roc Nation. Yormark joined the company in the fall of 2019 and spearheads Roc Nation Unified, the organization’s commercial and consultative arm that works with artists, athletes, leagues, teams, and brands. In his role as president of business operations and strategy, he focuses on optimizing operational resources and building company infrastructure to support continued growth. Yormark also oversees sponsorship, licensing, content partnerships, and brand strategy.

Prior to Roc Nation, Yormark spent 14 years as CEO of BSE Global, which manages and controls Barclays Center, the Brooklyn Nets, and the Nets’ NBA G League team, the Long Island Nets. During his tenure, he also expanded BSE’s venue footprint by leading the renovation, reopening and subsequent operation of NYCB LIVE, home of the Nassau Veterans Memorial Coliseum on Long Island, and Manhattan’s iconic Webster Hall. While at BSE Global, Yormark had oversight for all facets of Barclays Center and NYCB LIVE, including operations, event programming, sales, and marketing.

After joining the Nets in 2005, Yormark led the team’s 2012 move to Brooklyn, including the rebranding that established the Nets as a global lifestyle brand. In overseeing the transformation from New Jersey to Brooklyn, Yormark led the team to placements in the top tier of every major business matrix, including ticket sales, merchandise and sponsorship.

Under his leadership, Barclays Center and NYCB LIVE were consistently named among the industry’s top venues worldwide in ticket sales by leading industry publications Billboard, Pollstar, and VenuesNow. Yormark brought the hottest names in music to the venues under his purview, including opening Barclays Center with eight consecutive nights of sold-out shows from legendary rapper JAY-Z. Barclays Center and NYCB LIVE also welcomed legends including Barbra Streisand, Bruce Springsteen, Beyoncé, Billy Joel, Elton John, Coldplay, J. Cole, Kendrick Lamar, Pearl Jam, and many more.

On the sports side of the business, he brought professional boxing back to Brooklyn for the first time since 1931, and saw Barclays Center host dozens of world championship fight nights. College basketball also became a mainstay in Brooklyn, with Yormark securing agreements to host the NCAA Men’s Basketball Tournament, the ACC Men’s Basketball Tournament, and the Atlantic 10 Men’s Basketball Tournament, alongside matchups between many of the nation’s top programs such as Kentucky, Kansas, Duke, and North Carolina, among others.

Prior to BSE Global, Yormark worked for NASCAR for six years, where he helped build the stock-car racing company into a major sports property. Yormark was named the maximum three times to the “Forty Under 40” list by Sports Business Journal and was selected twice to the “40 Under 40” list by Crain’s New York Business. He is also on the board of the City Parks Foundation, the TJ Martell Foundation, and NYC & Company.

Yormark is the proud father of Madison and Drake, and is married to Elaina Scotto.

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