Christiana Weller is a strategic and imaginative leader, currently overseeing marketing, partnerships, and flier experience at BLADE. Her work sits at the intersection of brand storytelling and cultural connection—most recently seen in the launch of BLADE Live, a new platform delivering unforgettable experiences around live sports and entertainment. From Taylor Swift’s Eras Tour to solar eclipse flights, NFL game days, and the upcoming Ryder Cup, she’s reimagining what premium travel can look and feel like. She’s also played a key role in expanding BLADE’s global footprint, helping the brand take off in Southern Europe and India.
Before joining BLADE, Christiana helped guide SoulCycle through one of its most transformative chapters—shifting a $220M studio-based business into outdoor and at-home experiences during the pandemic, while pushing the brand forward in a rapidly changing world.
Originally from Boston, Christiana holds a degree in communications from Boston College and now lives in New York City. She remains a loyal Boston sports fan and brings the same intensity and focus to her work as she does to cheering on her teams.
