Jackson Jeyanayagam

VP GM DTC, The Clorox Company

Jackson is currently Vice President and General Manager of the Direct-to-Consumer businesses at The Clorox Company which includes full P&L responsibilities, including supply chain; & fulfillment; engineering; product; R&D; growth marketing; and analytics & data science. Prior to Clorox Jackson was the Chief Marketing Officer for e-commerce startup Boxed, where he oversaw growth, performance media, brand, above the line, CRM & loyalty, creative, SEO, CSR, Communications, CX and trade marketing. In 2018, Jackson was named to the Forbes CMO Next 2018 list — identifying the 50 CMO’s redefining the role and shaping the future.

Previously, Jackson was Head of Digital for Chipotle responsible for leading all digital marketing efforts including mobile, social media, content, CRM & loyalty, analytics and e-commerce integration. Before that Jackson was SVP, Digital at Taylor where he built and oversaw the digital marketing practice and supported a number of brands including Diageo, P&G, Jordan Brand, NASCAR and Starwood.

At Citizen Paine, Jackson led social media integration and influencer marketing for Old Spice as well as Dentyne, working closely with each brand team and their collective agencies to create and implement through the line campaigns. Jackson started his career at Waggener Edstrom working with brands such as Microsoft and T-Mobile. There, he helped manage the launch of several high-profile products, including the first ever Android-based phone and all of the T-Mobile Sidekick products.

Personally, Jackson serves on the Board of Directors for Goodwill International as well as Peace Direct. In the past he has been a board member for the University of Oregon Alumni Association and The Arts & Business Council of New York. He is currently also an advisor for three high-growth startups: Dynamic Signal, BounceX and Miles.

20 years of experience with specialties in: cross-functional team building, people development, brand marketing, digital brand building, revenue growth, e-commerce, mobile, advertising, performance marketing, CSR, content strategy, social influencer, analytics, CRM & loyalty, sports marketing, PR, budgeting and public speaking.

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