Jenny Lewis is the Chief Marketing Officer of The Knot Worldwide and President of The Bump and The Bash. In her role as CMO, Jenny leads all Marketing, Insights, and Editorial initiatives for the company and its 19 global brands across 16 countries. As President of The Bump and The Bash, Jenny leads Sales, Marketing, Product, Engineering, and CX.
In her first 18 months, Jenny launched a new global company purpose, rolled out a radically new rebrand for The Knot and launched the company’s largest marketing campaign to date resulting in the highest-ever aided and unaided awareness among the pre-engaged audience, the highest awareness of its Vendor Marketplace among engaged couples and a 20% increase in Vendor Marketplace sessions year-over-year. She also introduced the company’s first-ever Marketing Mix Model and completely reoriented the team structure.
With expertise in scaling two-sided marketplaces and growing and advancing the visibility and impact of well-known brands, Jenny was the Head of US and Canada Marketing for Uber and UberEats prior to joining The Knot Worldwide. As one of Uber’s earliest marketing hires, she helped transform the start-up into an iconic household name, and was the driving force behind a number of product and brand-defining initiatives, including UberPOOL and the brand’s COVID-19 response campaign. Before Uber, Jenny worked at Undertone Advertising and Fox Networks Group (FX, National Geographic Channel, Fox Sports), where she developed co-marketing strategies with Fortune 500 brands such as MillerCoors and Volkswagen.
Jenny has been featured as a marketing expert by top-tier media outlets such as The Wall Street Journal and Adweek. She was named among Business Insider’s 2023 CMOs to Watch, Brand Innovators 40 Under 40 2023, the Forbes 2024 Entrepreneurial CMO 50 and Ad Age Leading Women 2024. She is a graduate of George Washington University and currently resides in Boston with her family.
