Julie Yufe is SVP Vodka, Rum, Gin & Liqueurs at Diageo. Prior to joining Diageo, Julie was GM, Growth Markets for Europe at AB-InBev and Chief Marketing Officer, Europe and the Middle East. Julie built the company’s internal agency draftLine into Europe and launched brands like Corona, Budweiser, and Leffe to size and scale. Julie led campaigns like the Budweiser “’Heart of a King’’ in support of the 2019 England Women’s Senior Team, the reboot of Budweiser’s Whassup campaign across Europe in 2020 and the Save Pub Life global social responsibility initiative. Julie also oversaw Core Brands and Global Innovation at AB-InBev including leading Core brands initiatives during 2018 FIFA® World Cup. Julie is a passionate leader. She loves design and pop culture and believes iconic brands have the power to change the world. Julie was a First Mover Fellow at the Aspen Institute in 2018, is an Institute for Real Growth 100 CMO.
