Justin Breton is the Head of Brand Marketing Innovation at Walmart, overseeing all digital & emerging experiences that drive innovative, meaningful customer engagement. Since joining the company in 2020, he’s launched interactive content platforms, in-store AR experiences, engaging shoppable livestreams, & immersive virtual activations, including Walmart Discovered on Roblox, The Cultureverse on Spatial, & Walmart Realm. Prior to Walmart, Justin oversaw strategic partnerships & integrated campaigns at Squarespace. Prior to that he was in a similar role at Foursquare. He lives in Brooklyn with his husband & Pomeranian.