Kate Griffin Gleysteen is the Head of Media and Content at PDC Brands, where she leads the strategic direction of media initiatives and content creation for the company’s diverse portfolio. Prior to this role, Kate served as the North America Media Lead at Spotify for nearly five years, where she spearheaded award-winning campaigns, including the iconic 2018 Cannes Lions-winning “Wrapped” campaign.
Before joining Spotify, Kate worked at American Express, contributing to major initiatives like the Blue card launch, Small Business Saturday, and the U.S. Open campaigns. Her career began in media agencies, spending eight years with GroupM and Publicis, specializing in digital media and spearheading strategic partnerships and investments.
Recognized as a leader in the industry, Kate was named to the 2024 Brand Innovators 40 Under 40 list, underscoring her contributions to shaping the future of media and content.
