Lara is an experienced and passionate business leader with 20+ years of experience building and growing brands across multiple industries including consumer goods, alcohol, beauty and sports in both global and U.S. roles.
In 2021, Lara joined as the first Chief Marketing Officer and EVP of Marketing at the Kansas City Chiefs. While overseeing all aspects of marketing in the U.S. including brand strategy, fan development, content & production, events and community impact, she is also responsible for the internationalization of the club in Germany, Austria, Switzerland and Mexico. She has led the marketing and media team through back-to-back Super Bowl Championships, driving growth to become the #2 fan base in the league, accelerating the reach of the brand across their owned channels on social and digital through powerful storytelling and furthering the legacy of impact of the club and its players have locally in the community.
Chosen as one of the Most Powerful Women in Sports by AdWeek in 2021 and KC Business Journal Women Who Mean Business 2024, Lara believes in the impact that sports can have on fans, new and old, in Kansas City and around the world and the endless opportunities that can come to life when creativity is at the heart of the ideas. She believes in the power of diversity of people, backgrounds and thought and continues to advocate for change throughout the industry.
Prior to joining the Chiefs, she spent more eight years in multiple marketing roles with Anheuser-Busch InBev, eventually taking over as Vice President of U.S. Marketing for Stella Artois. Before leading the national marketing efforts for Stella Artois, she oversaw AB Inbev’s regional brand portfolio, global experiential and sponsorship business and digital media partnerships. Those roles saw her develop and lead experiential platforms and campaigns around Super Bowl LIV, FIFA World Cup, the World Surfing League, UFC, Wimbledon, Tomorrowland and many more. Lara currently sits on the board of earlySTART KC and the Future Council of the Effies, a global marketing effectiveness award platform.
