Lindsay Scheftic

Owner, Founder, CMO, The CMO Sidekick

Lindsey is a tenacious and entrepreneurial marketing leader with a wealth of experience across client and agency roles. As the former CMO of Ring, an Amazon company, she orchestrated the entire marketing landscape, crafting strategies that anticipated industry trends, drove brand storytelling, connected meaningfully with consumers, and drove performance marketing. Her diverse portfolio spans digital strategies, brand development, media, advertising, social initiatives, emerging technologies, and more. Throughout her career, she has made significant contributions to renowned brands such as Red Bull, Vans, Apple, AT&T, Volkswagen, and Toyota.

Now, as the founder of The CMO Sidekick, Lindsey strengthens marketing teams by filling critical gaps. With her decades of experience, she quickly steps in to address weaknesses and establish sustainable capabilities in areas such as marketing & brand strategy, campaign development, consumer research, budgeting & operations, and AI consulting. She also specializes in managing agency search processes (creative and media) and helping B2B Adtech companies refine their strategy and messaging.

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