Matt Kerbel is a leading voice in the fields of brand development and digital marketing. For nearly 20 years, he’s shepherded challenger brands like Turo, Lyft, and MeUndies, as well as global phenomenons including Call of Duty and Nature Valley, to infiltrate culture, cultivate community, and tap into consumers’ most salient emotions.
Kerbel has been featured in ADWEEK, WSJ, Fast Co, Forbes, Inc, and more. He is a former member of the ADWEEK Innovators Council, 3x ADWEEK Executive Mentor, LinkedIn Top Voice, and in 2024 was recognized by WSJ as a Marketer to Watch. Beyond his day job, Kerbel is an Advisor to early-stage challenger brands, and a Guest Lecturer at universities across the nation on consumer behavior and brand management.
Residing in the Bay Area, Kerbel is a proud native of Canada, father, leader, coach, and friend, who loves nothing more than helping others, upending the status quo, and traveling the globe with his better-half and two sons.
