Olivia Otesanya: Brand Marketer & Founder, Life Of A Marketing Girl. (The Marketing Girl Who Made Her Own Lane)
Olivia Otesanya is not your average brand marketer. She’s a strategist, a culture-builder, and the Founder of Life Of A Marketing Girl—a platform shaking up how young women break into and thrive in the creative industry. With experience spanning FMCG, fashion, beauty, and social-first brands, Olivia has worked with the likes of Marks & Spencer, Launchmetrics, TikTok, ASOS, and Liquid I.V.
—but her journey to success wasn’t handed to her.
Like many, after graduating in 2011, Olivia was hit with rejection after rejection trying to land her first marketing role. There were no roadmaps, no insider communities, and definitely no one telling her how to get paid in an industry that loves “exposure” over salaries. So, she started sharing her career journey on her blog—raw insights, real talk, and everything she wished she had known. Turns out, she wasn’t alone. Her posts blew up organically, proving that the gap in the industry was real.
Fast forward to 2017, and Life Of A Marketing Girl was born. More than a community, it’s a movement—connecting, inspiring, and educating young women in marketing from entry-level to mid-management. Olivia’s mission? To break down barriers, democratize access, and make sure the next generation of marketers isn’t left figuring it out alone.
They say, “It’s who you know”—but what if you don’t know anyone? That’s the gap Life Of A Marketing Girl fills. Olivia continues to drive this mission while making her own mark in the creative industry as a global marketer. This isn’t just marketing. This is marketing with purpose.
