Sandeep Seth is responsible for driving Tapestry’s long-term growth strategy and oversees business development across all brands for international markets across APAC & EMEAI. He joined Tapestry in July 2021 as the Global Chief Marketing Officer and North America President of COACH. In his role at COACH, Sandeep played an instrumental role in driving the brand’s growth and evolution, including the successful launch of the Expressive Luxury repositioning.
Prior to joining Tapestry, Inc., Sandeep spent 24 years at Procter & Gamble in various local, regional and global roles based out of India and Singapore. Over the past two decades, Sandeep has been known for leading brand transformation by building strong brand purpose and consumer centricity. Beginning in July 2017, Sandeep was the Global CEO for SK-II, P&G’s only prestige skincare brand, making SK-II one of the leading skincare brands globally. Prior to this, he served as the Global CMO for SK-II from 2010 to 2017. He also held various positions in marketing for Olay, including leading the Regional Olay business for SEA, Australia & India, and various marketing roles for multiple P&G brands including Pringles, Tempo tissues, and home care brands. Sandeep received his MBA from Indian Institute of Management, Lucknow, and his bachelor’s degree in Civil Engineering from Jadavpur University Kolkata.
