Shiri Hellmann is the VP of Global Brand Communications at Fiverr, with over 15 years of experience in brand building, e-commerce, and consumer goods in both B2B and B2C sectors.
Before Fiverr, she led U.S. marketing for SodaStream, where she believed that marketing should be fun or it’s not worth doing. She values resilience and staying motivated through challenges.
Shiri is a business leader with a strong record in strategy planning, contributing to major campaigns like the Super Bowl. She has expertise in global marketing, go-to-market strategies, and expanding into new markets, especially in the United States. Shiri excels in building teams and fostering positive company culture and holds a bachelor’s degree from The College of Management Academic Studies in Israel.
