As Sanrio’s Managing Executive Officer, Yuko spearheads the mission to amplify the global relevance of its brands, aiming to bring more smiles and comfort to people through a holistic character strategy. Leading the Global Brand Management team, Yuko oversees Sanrio’s design, marketing strategy, and fan engagement platform efforts worldwide.
Yuko is also a seasoned global business leader with a proven aptitude for developing and executing strategic plans that drive sales growth, as well as a successful track record of launching products across diverse markets.
