Yuko Akiyama

Head of Global Brand Management, Sanrio

As Sanrio’s Managing Executive Officer, Yuko spearheads the mission to amplify the global relevance of its brands, aiming to bring more smiles and comfort to people through a holistic character strategy. Leading the Global Brand Management team, Yuko oversees Sanrio’s design, marketing strategy, and fan engagement platform efforts worldwide.

Yuko is also a seasoned global business leader with a proven aptitude for developing and executing strategic plans that drive sales growth, as well as a successful track record of launching products across diverse markets.

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